An educational discussion incorporating all disciplines necessary for brands to control online sales in a constantly changing environment.
The speed and force with which online marketplaces have disrupted commerce has caught many brands and their traditional sales channels off guard. COVID-19 and its effects on the global economy have exacerbated these changes.
While many companies have experimented with tactics to address this disruption, the complexity of the new commerce paradigm leaves many brand executives confused, frustrated and unclear about how to deal with the challenges they and their channels now face.
A key to gaining control of online sales is understanding the new operating environment and the pitfalls of remaining idle. This webinar is designed specifically to help internal stakeholders learn about the business and legal strategies critical to controlling online marketplace sales to protect brand equity and improve both revenue and profit.
This discussion is co-hosted by BWG Connect and Vorys eControl.
- COVID-19 and its effects on Marketplace Dynamics. We will review online marketplace trends that have emerged as a result of the global pandemic, the pressure this is creating for brands and how brands should approach the increasingly critical eCommerce and the online marketplace channel in particular from a control perspective.
- Data Driven Business Impact Assessment. We will examine metrics to determine the impact of companies’ online marketplace challenges, including impediments to not only online sales growth, but also brand equity, the willingness of channels to invest, and general interference with the brand’s overall sales and profit growth.
- Channel Strategies and Management Considerations. We will highlight a number of considerations relating to channel strategies and channel management practices that may be exacerbating online sales and brick-and-mortar issues during this time of uncertainty, how Amazon places great pressure on a brand’s ability to control its sales and why fragmented approaches (i.e., MAP policies, scary letters and marketplace takedown tactics) fail to solve the problem.
- Case Studies. We will highlight case studies of brands that have gained control and grown their sales and profits.
eControl Education Webinars are led by facilitators with extensive legal, eCommerce and channel management experience.
Partner, Vorys eControl
Managing Director, BWG Connect
25 Commerce Drive, Cranford, NJ 07016
Interested in learning more? Provide your information below and we will be in touch.
April 17, 2020 1:00 PM - 2:00 PM ET
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.