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Understanding Automated Bidding Strategies on Amazon
Advertising AI Myths & Realities
May 27, 2020     1:00 PM – 2:00 PM EDT 

Summary:

There are an overwhelming amount of performance metrics and automation options available for optimizing bids in your Amazon search campaigns. Is your bidding logic leaving money on the table? Or worse, hindering the performance of your campaigns?

In this session, we will uncover the nuances of different bidding strategies, highlight the benefits and risks of each and help you think critically about the best fit for your business.

 


 

Discussion Topics:

To help you evaluate your current approach, we’ll break down:

  • The deficiencies of rules-based bidding logic,
  • What key metrics are often overlooked,
  • What constitutes an algorithmic bidding strategy that is dynamic and improves over time vs. a static formulaic strategy.

 


 

GUEST SPEAKER

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Joseph La Selva
Strategic Brand Partnerships
Perpetua Labs

Perpetua helps the world's smartest brands, media agencies, and Amazon sellers improve Amazon ad performance with AI-powered optimization.

 

 



BWGConnect25 Commerce Drive Suite 220, Cranford, NJ 07016
Tel: 908-434-6446
mike@bwgconnect.com