Countdown to The Future of Media & Ecommerce, presented by BWG + OTR
Days
Hours
Minutes
Seconds
SCHEDULE
8:00 – 8:30 AM
Registration and Opening Comments
8:30 – 9:00 AM
China eCommerce & Paid Media
BABA, JD, PDD, TCEHY
9:00 – 9:50 AM
Social Media 2024 Outlook: Winners, Losers & Disruptors
META, PINS, SNAP, TikTok, Twitter, RDDT
10:00 – 10:50 AM
Goodbye Cookies: The Impact on Google, YouTube and Digital Media
GOOGL, MSFT, AAPL
We’ll explore the transformation in digital advertising as the industry phases out third-party cookies, highlighting the innovative strategies advertisers are adopting and the anticipated shifts in advertising spend. This conversation will also dive into the specific impacts on investment and measurement across digital media, with a focus on Alphabet Inc.’s Google (GOOGL) and YouTube
11:00 – 11:50 AM
Overgrown Gardens: Retail Media’s Ascent in 2024
AMZN, CRTO, TGT, WMT
Examining the burgeoning retail media landscape and uncovering the upper limits for brands and retailers. How might the shift in retail media network adoption impact brands and retailers?
11:50 – 1:00 PM
Lunch & Networking
1:00 – 1:50 PM
Double Vision: CTV’s Evolution in Tech and Media
ROKU, AMAZN, AAPL, DIS, GOOGL
2:00 – 2:50 PM
Amazon + Marketplace Sales & Advertising Trends
AMZN, TGT, WMT
3:00 – 3:50 PM
Generational Selling: Keep up with your Customer Buying Preferences